LIJA GROENEWOUD VAN VLIET

POSSIBLE FUTURES | ART-DRIVEN INNOVATION | SPECULATIVE SCENARIO’S | BREAKTHROUGH TECHNOLOGIES | ENTREPRENEURSHIP

Lija Groenewoud van Vliet  is the co-founder and creative director of In4Art. In her role, she combines her passions for innovation, technology, and art.

Previously, Lija has advised knowledge institutes and companies on the strategic challenges of innovation and trained start-ups and organisations to validate their ideas and scale in rapidly changing environments. She has written more than 50 blog articles on innovation, start-ups and technology trends and speaks on various stages. In her role at In4Art, Lija dedicates her time to scouting talent, guiding curiosity and creating space for the kind of experimentation that drives innovation. She developed the Art-Driven Innovation method to help organisations incorporate ideas from art into socially responsible innovation. Furthermore, she acts as a co-producer and creative director in the experiments and co-productions of In4Art. Lastly, she is the curator of the In4Art Open Collection, which showcases contemporary works at the intersection of art, science and technology. Lija can best be described as a dynamic, creative and open-minded person, with a passion for knowledge sharing and being ‘the spider in a web’: connecting people and co-creating synergies.